A higher
standard
of daily
protein.
You found SET before everyone else.
We're launching with a small group of early tastemakers, creators, athletes, and wellness insiders who understand where daily protein is going next. If you're here, you're early.
The product
Protein,
rebuilt
for daily
life.
Most protein options ask too much of your day. Powders need prep. Shakes are bulky. Bars feel like a compromise. SET is built to make consistency easier.
25g complete protein
In one compact 100ml shot. No dilution, no padding.
Clean macros
100 calories. 0g sugar. 0g carbs. 0g fat. 0g lactose.
Built with BLG
A complete protein with a strong essential amino acid profile.
Zero prep
No shaker. No powder. No bulky bottle. Open and go.
Early Access
Join the
launch list.
Join the launch list for presale access and up to 50% off your first subscription order. Early, selective, and ahead of the public drop.
- [01]First access before the public drop
- [02]Up to 50% off your first subscription order
- [03]Priority on new flavors and drops
Creator Program
Be one of the first SET creators.
We're building the first wave of SET tastemakers before launch. Apply to be considered for early product access, launch collaborations, affiliate opportunities, and future creator partnerships.
Multiple ways to partner and earn may become available as the program expands.
- [01]Early product before public launch
- [02]Launch campaign collaboration
- [03]Affiliate opportunities as the program expands
- [04]Direct line to the founding team
Why we call it
liquid gold.
SET is built with BLG, a complete protein selected for its amino acid density, clean format, and ability to deliver meaningful protein in a compact 100 mL shot. It's our version of liquid gold: 25g complete protein, 100 calories, 0g sugar — no shaker, no powder, no prep.
The Team
Built by
operators.
Backed by athletes, founders, and category builders. SET was created by a team that believes daily protein should be easier, cleaner, and more efficient.